It’s been a year since Innoveghtive first launched. Now, I have a better grasp on life and business. It’s time for the Web site to reflect that insight.

My last day at Hewlett-Packard was April 25, 2006. They’d laid me off after over five years working for them, and Compaq before. At the time, my feelings were mixed: after all, I’d never wanted to work for a large company for any more than two or three years, but they were pretty good to me, and I’d developed a number of friendships.

In retrospect, of course, my departure is the best thing that’s ever happened to me. I took the chance to start Innoveghtive, and parlayed my freelance work into a full-time gig. And thus far, it’s been a wonderful experience.

My first step, after coming up with a truly cool name for the business, was to build a web site. It was clearly an effort to get my foot out the door as quickly as possible; it was simple and to the point.

Unfortunately, it also didn’t meet many of my needs as a business, and didn’t truly reflect my core values. The first and foremost problem was its very static nature: the home page was pretty much fixed. And my work — the crown jewels of my life, really — was relegated to a deeply-buried portfolio page.

In the new site here, you’ll see that my work is front and centre. The rotating graphical banner (done without Flash, naturally) will show the latest stuff I have going on, with links to more examples.

And my favourite part of the home page is its high level of interactivity. In fact, ALL of it is frequently-changing stuff: this blog is the main feature, but there are two other features that will help you to both keep track of me and what’s interesting:

1. Twitter status: I’m using Twitter, a notification service that keeps friends and business associates connected. I’ll update my status several times a day with a message showing where I am or what I’m dealing with. If you’re a client, don’t be surprised to find yourself mentioned! As long as we don’t have a sneaky quiet arrangement set up, of course.Linked list: I browse the net quite a bit. When I come across interesting sites, I’ll collate them in a linked list, with a little description. These will be stored in an archive for future reference as well.

The other new feature for this version of Innoveghtive is a section called Special Projects. I’ve been doing a lot of work developing two projects in particular, and as they become more central to the business, they’ll need a place of greater prominence on this site. I’ve no doubt I’ll be adding to the two that are there today.

The new site is a reflexion of my understanding of what makes a great web site in 2007: open, transparent communication with customers and friends, and modern, professional design.

It’s quite possible I’ll rip it all apart next year. But today, I’m excited about my new look, and I hope you are too. Comments — especially positive ones — are welcome, at my email address.

Share This

This entry was posted on Wednesday, April 18th, 2007 at 9:17 pm and is filed under E-Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.