We have started a new brand. That means a new Web site, and a new chance to talk to all your customers. That’s what we did.

With a new brand comes a new opportunity. We looked at what our old brand stood for, and what work our clients were asking us to do. In short, there was a mismatch. Now that we’re Innoveghtive, we feel our message is clear: next-generation solutions for companies that would never otherwise have access to them.

Chris Houchens, a marketing expert, talks about a mistake that brands can make when they change: changing your words without changing the offering.

Clearly, changing a brand means changing your message. We have a message now that is different than the old one: but it’s critical that we follow through with services that match the message. It’s common sense, but not done often enough.

It’s not enough to offer a “premium” experience. It’s best to provide a service that matches what you’re promising. At Innoveghtive, our goal is to provide integrated online marketing solutions to companies that wouldn’t otherwise have them. And now, with this new site, you have the chance to find out how our service works for you.

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This entry was posted on Tuesday, May 16th, 2006 at 7:59 pm and is filed under E-Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.